Company News

L’Oréal To Shutter Decléor Brand

It acquired the spa-focused line in 2014 from Shiseido.

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By: Christine Esposito

Editor-in-Chief

L’Oréal will no longer sell Decléor, the beauty brand it acquired from Shiseido in 2014. L’Oréal stopped offering the brand in the US in 2017. A company spokesperson told Spa Business: “L’Oréal has a portfolio of complementary brands. The Group’s strategy is to acquire and, sometimes, exit brands, to keep a very strong portfolio and the complementarity it needs to thrive over the long-term. The success of L'Oréal Dermatological Beauty is based on a strategy and a business model focuse...

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